Chapter 01 / PR packages
Digital PR packages from Ace Branding are fixed sets of guaranteed press features, podcast tours and regional TV appearances that build a thought leader's online reputation without a retainer.
Ace Branding is a digital PR firm that helps impact-driven thought leaders, entrepreneurs and businesses get featured in major media. Every package starts with an interview, every article is approved by you before it is submitted, and publishing is guaranteed across more than 800 publications in the US and worldwide.
Published by Ace Branding Last updated
Field notes
An Ace Branding digital PR package combines up to four building blocks, chosen for your story and goals. You pick the mix; Ace Branding customizes the plan after an interview with its editorial staff.
Block 1 of 4
Articles about you or your company, written by Ace Branding editorial staff from your interview, approved by you, and published in one of more than 800 publications across the US and worldwide.
Block 2 of 4
A planned run of guest spots on podcasts that align with your brand and message, mapped out after a strategy session with the head of podcasting.
Block 3 of 4
Spots on local TV shows in the markets that matter to you, built to grow trust and credibility with a regional audience.
Block 4 of 4
Strategic guidance on turning new credibility into opportunities, customer loyalty and revenue, so coverage does more than sit on a press page.
Evidence cards
Ace Branding defines digital PR as the conscious and intentional effort to create and influence the online reputation of a person or business by positioning them as an authority in their industry, elevating their credibility and setting them apart from the competition.
A digital PR package turns that effort into defined deliverables: published articles, podcast interviews and TV spots. Ace Branding cites an Ad Week figure that 81% of consumers conduct online research before making buying decisions, which is why what people find when they search your name matters.
Figures as stated on acebranding.com, as of November 2026. These are Ace Branding's own numbers, not an independent audit.
Comparison
The biggest difference is what you pay for: a traditional public relations firm usually bills a retainer for ongoing effort, while an Ace Branding package is a defined set of deliverables with guaranteed results. Ace Branding summarizes the differences on four criteria.
| Criterion | Traditional PR | Ace Branding |
|---|---|---|
| Retainer required | Yes | No |
| Guaranteed results | No | Yes |
| Narrative control | No | Yes |
| Reputation to Revenue Consulting | No | Yes |
Read the full traditional PR firm vs Ace Branding comparison
Procedure
A press feature moves through seven stations, from a 6 minute questionnaire to a live link. Nothing is submitted to a publication until your team approves the final draft.
Questionnaire and interview
Complete the press questionnaire and schedule an interview.
First draft
The editorial staff writes the first draft.
Editing cycle
Edits continue until your team approves the final draft.
To the contributor
The approved final draft goes to the contributor.
Publication review
The contributor submits it for approval with the publication.
Published
Once approved, the publication publishes the article.
Link goes live
Once published, the link goes live.
See the full Ace Branding process, including podcast tour onboarding
Search term
Search for online PR packages and most results are about influencers asking brands for free products. That is a different thing. For a thought leader, an online PR package is publicity you arrange online: a set of press features and podcast interviews that put your expertise in front of new audiences.
Ace Branding sells the second kind. You apply through its contact page, take a short discovery call, then complete a 6 minute press questionnaire that puts you in the queue for your articles.
Audience
Ace Branding serves impact-driven thought leaders, entrepreneurs and businesses, and its mission is to serve those who serve others. Thought leaders come first in this guide because their expertise is the product, and digital PR is how that expertise becomes visible to people who have not met them yet.
Ace Branding names three reasons for digital PR: increase brand awareness, enhance brand credibility and improve SEO. For a thought leader, a feature in a recognized outlet and a run of niche podcast interviews do all three at once, and the draft approval step means the story told is yours.
Before and after
19
full features
Outlets included Forbes, USA Today, Men's Journal and Success Magazine.
Featured in 19 major media outlets.
27
full features
Outlets included Forbes, USA Today, LA Times and Success Magazine.
Qualified him for social media verification and helped him grow his business by over 200%.
30
full features
Outlets included Forbes, USA Today, Nasdaq and Maxim.
Helped the group grow from 100,000 members to over 300,000 members globally.
Results as reported in Ace Branding case studies.
Questions
A digital PR package is a defined set of publicity work bought as one engagement instead of an open-ended retainer. At Ace Branding, packages are built from guaranteed press features, niche targeted podcast tours, regional TV appearances and Reputation to Revenue Consulting. Each one is customized after an interview, so the package fits your story and goals.
Ace Branding does not publish package prices; the cost depends on the mix of press features, podcast appearances and TV spots you choose, and it is discussed on a call. For market context, Reporter Outreach reports that the most common cost per link in digital PR is $300 to $500, citing BuzzStream research from 2026.
Yes. Ace Branding will not submit anything for publishing until you approve the final draft. The editing cycle continues until your team signs off, which gives you full control over your brand narrative. Ace Branding lists narrative control as one of the key differences between its packages and traditional PR.
No. In Ace Branding's comparison with traditional PR, a retainer is listed as required for traditional PR and not required for Ace Branding. You buy defined deliverables, such as press features or a podcast tour, rather than paying an ongoing fee for effort without a fixed outcome.
It means the deliverables you buy are promised in advance rather than left to a journalist saying yes. Ace Branding offers guaranteed publishing in over 800 publications and lists guaranteed results as a core difference from traditional PR. Confirm exactly which features, shows or appearances your package includes before you start.
They are for impact-driven thought leaders, entrepreneurs and businesses who want a stronger online reputation. Thought leaders, meaning people whose expertise and ideas are central to their work, are the closest fit, because press features and podcast interviews put that expertise in front of new audiences in their own words.
Method
This page was written by Ace Branding, the business that publishes this guide. It is not an independent review. Every entry is described with the same kinds of facts and judged on these criteria:
Facts about Ace Branding come from its own website. Industry numbers come from the named published sources. Read the full methodology for this guide.
Tell Ace Branding about your story, your audience and the outlets you want to reach. The first step is a 15 minute, no obligation discovery call.
