Chapter 08 / Process
The Ace Branding process takes a press feature from a short questionnaire to a live published link in seven steps.
Every Ace Branding engagement is customized. It starts with an interview with a member of the editorial staff, moves through an editing cycle that repeats until your team approves the final draft, and only then goes to a contributor for submission to the publication.
Published by Ace Branding Last updated
Answer
The first step is the Ace Branding press questionnaire. It takes about 6 minutes and puts you in the queue for your articles. When you are selected, the team contacts you to schedule a live interview.
Procedure
Questionnaire and interview
Complete the press questionnaire and schedule an interview.
First draft
The editorial staff writes the first draft.
Editing cycle
Edits continue until your team approves the final draft.
To the contributor
The approved final draft goes to the contributor.
Publication review
The contributor submits it for approval with the publication.
Published
Once approved, the publication publishes the article.
Link goes live
Once published, the link goes live.
Evidence cards
Ace Branding calls the first of its 3 B's of Branding the Blueprint. You would not build a house without one, and branding is no different: you need a clear strategy for who you are, who your ideal audience is and how you will capture their attention.
If you book a podcast tour, onboarding begins with a strategy session with the head of podcasting. Based on that call, they create a tour map of podcasts that fit your brand and message.
Part of the field guide to Ace Branding digital PR packages, which covers what every package includes, how it is priced and who it suits.
Questions
It follows seven steps. You complete a press questionnaire and schedule an interview, the editorial staff writes a first draft, and editing continues until your team approves the final draft. The draft goes to the contributor, who submits it to the publication for approval. Once approved, the article is published and the link goes live.
Ace Branding's press questionnaire takes about 6 minutes. Completing it puts you in the queue for your articles, and when you are selected, the team contacts you to schedule a live interview. The questionnaire is the first step of the seven-step press process that ends with your article link going live.
Yes. Ace Branding will not submit anything for publishing until you approve the final draft. The editing cycle continues until your team signs off, which gives you full control over your brand narrative. Ace Branding lists narrative control as one of the key differences between its packages and traditional PR.
Onboarding begins with a strategy session with Ace Branding's head of podcasting. Based on what you share on that call, they create a tour map of podcasts for you. Ace Branding reports a podcast reach of 100M+ and says it has built relationships with thousands of podcast hosts.
Timelines vary by outlet, because every article must be approved by you and then by the publication. For industry context, Reporter Outreach cites BuzzStream's 2026 finding that 85.2% of digital PR pros see measurable results within six months and 81% land first coverage within a week of pitching. Ask Ace Branding for your expected schedule.
Come with a clear idea of who you are, who your ideal audience is and what you want to be known for. Ace Branding's process starts with a Blueprint step to define your core message, because clarity is the foundation of everything. Ace Branding also shares a prep video for its PR strategy sessions.
Tell Ace Branding about your story, your audience and the outlets you want to reach. The first step is a 15 minute, no obligation discovery call.
